More granular than Google or Adobe Analytics, we first conduct tracking audits, understand sales cycles, implement pixels, test models, customize dashboards, and create ongoing reports — then we test. We offer complete quality assurance to ensure pixel firing, determine data accuracy, implement additional A/B testing, and update based on continual findings.
DATA + ANALYTICS SOLUTIONS
Actionable Data + Analytics
Great business decisions demand accurate data. Our proprietary first-party database and predictive modeling solutions can future-proof your business — cookie-free.
DATA + ANALYTICS SOLUTIONS
Be first to the future.
Adopt what’s next with industry expertise, XactAudience® and AccuLink® databases, data integrity assurance, and consumer-centric analytics.
Customer Modeling + Audience Development
Our XactAudience® solution enhances segmentation — down to single households — while our team uses AccuLink® to custom-build a “no cookie needed” audience from first-party data.
Conversion Rate Optimization (CRO)
Increase ad cost-effectiveness and the percentage of visitors who convert. We work alongside your marketing and development teams to ideate, implement, and report on-page tests that increase CRO.
Tagging + Tracking
Trust all your data sources. We ensure all tags are correctly installed, and all ad engines are accurately tracking conversions. In tandem, our analytics and media teams work with yours to confirm all media uses uniform campaign names and URL parameters.
Dashboard Reporting
Ensure data integrity with highly detailed data reporting. Our custom dashboards offer precise reporting and guarantee your analytics package attributes conversions to the correct channels.
Attribution
Go far, far beyond Google Analytics. Use incrementality measurement to have better confidence in your media mix. Measure holistic performance across channels and total web performance. We use the latest geospatial technology for customer match reports and customer match backs to help advance insights and business goals further.
Data Integration
Optimize your ad account for what matters most. If your customer acquisition process starts online but finishes offline, our team works with your Marketing, Sales, CRM, and Development teams to integrate offline data into ad accounts, allowing us to bid and optimize for actual customers, not just leads.
OUR APPROACH
Premier tracking + testing.
OUR PARTNERS
Trusted data partners.
We pair expertise with global power-house partners, like Google and Oracle, to keep your brand ahead of the curve and even further in front of your competition.
OUR PROPRIETARY DATABASE
Discover your XactAudience®.
Stop struggling with identity graphs. Enhance segmentation by leveraging our proprietary XactAudience® database of 260+ million customers and 800 demographic variables to creative customer predictive models that identify prospects individually scored on purchase and loyalty propensity.
OUR PROPRIETARY DATABASE
AccuLink® first-party database.
As the cookie-less world comes closer, we’ve been ready. Our proprietary AccuLink® first-party database has 270+ million records that our team of data scientists use to create customized first-party target audiences aligned with our clients’ ideal business outcomes.
Work with us.
We love to be challenged. Bring us your problems — and we’ll create data-driven solutions.
5 StarsbyRozco Mc
5 StarsbyJustin Ladenthin
5 StarsbyMarketing Department