Pinterest Ads

One of the fastest-growing ad platforms since the pandemic hit is Pinterest. Often overlooked in a company’s media mix, Pinterest ads enable us to zero in on users actively searching for relevant solutions/inspiration. Traffic cost (CPM model) is currently underpriced, making Pinterest an appealing alternative to the two Facebook and Google giants. Depending on your business, Pinterest can be an excellent third channel for prospecting and retargeting, especially if you predominantly target women.