Boasting over 1B+ monthly active users (and growing), more and more brands are flocking to this popular app as their advertising platform of choice. With 8 new users per second and an average of 90 minutes spent in-app each day, it’s one of the fastest growing platforms in history …not to mention the most-used social networks in the world.
Famous for its endless stream of short-form videos, TikTok enables access to a global stage where the brand can reach new audiences unlike ever before. From branded takeovers and targeted ads to hashtag challenges and more, this is one digital trend you most certainly do not want to ignore.
Wondering how to get started? Keep reading as we uncover our unique approach that’s proven to help brands profitably extend reach among new and existing audiences on TikTok.
As a strategic agency, you can trust Jumbolicious Technologies to determine which channels make the most sense for your brand’s advertising programs. Throughout our initial assessment, we’ll take into account the following business fundamentals:
TikTok’s diverse audience makes it the ultimate channel for marketing almost any product. From fashionistas to foodies, leverage TikTok’s capabilities to hyper-target audiences based on age, gender, interest, and more.
Regarding average order value, we’ve found that products ranging between $50 and $80 perform best. However–don’t let that number deter you as we’ve also seen $500 products exceeding their cheaper counterparts. The opportunity is there for your business to capture high-converting, high-quality traffic at very low spending. The key? Creating the right content that’s engaging and authentic.
Looking to reach a new audience? You’re in the right place. With TikTok’s increasingly diverse user base, the possibilities to tap into new and existing audiences are endless. As one of the fastest-growing apps in history, your brand will have even more opportunities to connect with potential customers than ever before.
So who’s creating this viral content that people can’t help but consume? Users. TikTok has bridged the gap between consumer and creator to propel unknown users into viral sensations overnight. Thanks to its intelligent algorithm, content isn’t limited just to those who subscribe to an influencer’s channel. So, to tap into TikTok’s success, the key here is to make “addicting content” that will go viral and sell your product.
TikTok is the land of marketing opportunities for brands looking to scale. Before running any ads or campaigns, ensure you’ve set up everything correctly to maximize your tracking capabilities on TikTok Pixel:
Turn on API tracking to help optimize campaign performance. Keeping track of this data is important, as it offers valuable insights into your audience and how often they interact with your ads.
If you want to maximize reach on TikTok, keep Maximum Data sharing on. Utilizing custom APIs shows data from TikTok’s partners’ servers and customer browsing data, making data blocking less probable.
First, make sure your events are accurately defined so that you can track your ad’s impact. (You can double check if the Pixel is set up in the correct way using the TikTok Pixel Helper extension for your browser.)
Don’t have an Ad Account yet? Not to worry—we have an excellent post for setting up TikTok that will provide you with all the information you need to get started. If you’re thinking about launching your first campaign with TikTok marketing, the right question is: How do I structure my first testing campaign and what should I aim for?
If you want to succeed on TikTok, you need to test campaign performance consistently thoroughly. User-generated content (UGC) will be integral to your overall strategy—which is why you must test even more regularly to find a creative that works.
The key to success on Tik Tok is video content, which you run inside your ads manager. TikTok will favor you if you give the platform the right piece of content that users will like. The strength of TikTok is that it has the most intelligent AI capabilities, capable of identifying what users like and showing them the videos they are most likely to watch. A key element is that the ads must appear native to the app, just regular users sharing their real-world experiences. Taking all of this into account, we have identified the following videos as having the most success on the app:
If the ad doesn’t appear to be selling something blatantly, people will be more likely to watch it. For accessibility and user-friendliness, it’s crucial to ensure that captions are available.
Dynamic ads are engaging creatives that showcase new music, products, and other elements that excite your audience about your brand. Unlike static ads, these should move quickly and capture the user’s attention.
First, make sure your events are accurately defined so that you can track your ad’s impact. (You can double check if the Pixel is set up in the correct way using the TikTok Pixel Helper extension for your browser.)
Using our tips above, you should pick the ad (or 3-5 ads) that you think will do the best on TikTok. We’re happy to help you select the ad we think will perform the best, based on our vast experience. From these ads, hopefully, you’ll find 1-2 of the best-performing ones with good metrics (at least 1%+ CTR and CPC under $1, for example).
From the winning ads, duplicating them in a separate campaign is essential for testing cost caps.
Change your adsets to target cost caps. Pick a range (for example, $40-$60). Launch 3-7 adsets within this range.
Find the sweet spot within this testing to get the lowest CPA. For example, You’re getting the lowest CPA between $40-$50.
We recommend testing more in depth, for example trying $41, $42, $43, etc. Try each cost cap inside the winning range ($40-$50 in our case) and find out even more profitable combinations of targeting.
Finding a TikTok Ad Agency you can trust to scale your business is difficult but not impossible. You just need to know what to look for. Whereas some agencies will make bold claims, they won’t be able to back them up with our data and experience.
We’ve put in the time and effort and scaled businesses to where they need to be. We have repeatedly shown that we can take a business from the ground up in terms of profitability by utilizing our social media and ad spending knowledge.
Are you considering hiring us to help with your TikTok ads to help you scale? Schedule a call to talk TikTok Ads with Jumbolicious Technologies! Searching for a relatively low-cost advertising outlet with significant ROI? Look no further than TikTok.
